The tournament

New appearance of the Four Hills Tournament

2021-09-17 · 10:00

Complete rebranding before the start of the 70th Four Hills Tournament.

The Four Hills Tournament presents itself fresher and more modern than ever on the occasion of its 70th edition. The most important winter sports series event is launching a completely new brand identity for its anniversary, which was developed by its marketing partner Infront Austria. Not only the tour logo, but also all communication media and the set design at the four venues in Oberstdorf, Garmisch-Partenkirchen, Innsbruck and Bischofshofen have been redefined.

"With the new corporate design, we are once again underlining our claim to leadership in winter sports and strengthening the Four Hills Tournament brand," says Tournament President Dr. Peter Kruijer from Oberstdorf. In the new tour logo, the "four" no longer dominates, but the "Four Hills Tournament" is in the foreground as a word mark. In addition, the previous colorful local colors are dropped, replaced by a uniform blue, which stands for power, but also for winter sports. "The brand and graphics team at Infront Austria has really done a great job with the rebranding. We are proud that we can go into the 70th anniversary of the Four Hills Tournament with the new modern look," Kruijer continues.

Michael Witta, Vice President Marketing Sales & Services at Infront says: "We are pleased and proud to have been able to develop a new brand identity for the Four Hills Tournament for the second time. Through our comprehensive and holistic approach, we have once again created a strong brand and communication platform that further enhances the overall appeal of the event and increases the success of our sponsors' associated marketing efforts."

The previous logo had already been designed by Infront Austria as the marketing partner of the Four Hills Tournament and had significantly shaped the appearance of the event since the 2011/12 ski jumping season.

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