Infront
4 hills – 1 partner
Infront, a Wanda Sports Group company, unites fans and consumers at the world's biggest sporting events and ensures a successful all-round package at events and for rights holders. With a team of over 1,000 experts in 44 offices in more than 17 countries worldwide, Infront is ideally positioned to cover the entire range of services for event and marketing partners - from innovative digital solutions to first-class event management, international distribution of media rights, sponsorship marketing and activation strategies to state-of-the-art media productions. Infront, headquartered in Switzerland, is passionate and #AllAboutSports @infrontsports www.infront.sport/
New logo to strengthen the event brand
The strong brand and communication platform once again developed by Infront designers further increases the overall appeal of the Four Hills Tournament as a top international event and boosts the success of the sponsors' associated marketing measures. The new corporate design once again underpins the Four Hills Tournament's claim to leadership in winter sports, with the new tour logo no longer dominated by the “four”, but with “Vierschanzentournee” in the foreground as a word mark. The previous bright local colors have also been replaced by a uniform blue, which stands for strength, but also for winter sports. In addition to the tour logo, all communication materials and the set design at the four venues have been redefined.